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Research papers

Product life cycle

This paper questions the concept of product life-cycle, and makes the point that in both theoretical and practical marketing it has often been used as an excuse for non-action. The analogy with human life has only served to reinforce it as a valid...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Giampaolo Fabris
Company: Demoskopea
November 23, 1983
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Citation

Fabris, G. (1983a, November 23). Product life cycle . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/product-life-cycle-


Research papers
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Citation

Aisa and Pogliana (1983a, November 23). The role of the readers of Panorama and Grazia in the interpersonal communication process . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-role-of-the-readers-of-panorama-and-grazia-in-the-interpersonal-communication-process-


Research papers

Product life cycle (Italian)

This paper questions the concept of product life-cycle, and makes the point that in both theoretical and practical marketing it has often been used as an excuse for non-action. The analogy with human life has only served to reinforce it as a valid...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Giampaolo Fabris
Company: Demoskopea
November 23, 1983
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Citation

Fabris, G. (1983a, November 23). Product life cycle (Italian). ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/product-life-cycle-italian-


Research papers

The positioning of two leader magazines in the women's "A" and news magazines periodical market (Italian)

This paper illustrates the policies set by Arnoldo Mondadori to maintain its magazines continually in line with the cultural evolutions of the Italian society. A number of specific strategies within the "Women's Magazines A" and the "News Magazines"...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Andreina Vanni
November 23, 1983
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Citation

Vanni, A. (1983a, November 23). The positioning of two leader magazines in the women's "A" and news magazines periodical market (Italian). ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-positioning-of-two-leader-magazines-in-the-women-s-a-and-news-magazines-periodical-market-italian-


Research papers

The positioning of two leader magazines in the women's "A" and news magazines periodical market

This paper illustrates the policies set by Arnoldo Mondadori to maintain its magazines continually in line with the cultural evolutions of the Italian society. A number of specific strategies within the "Women's Magazines A" and the "News Magazines"...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Andreina Vanni
November 23, 1983
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Citation

Vanni, A. (1983a, November 23). The positioning of two leader magazines in the women's "A" and news magazines periodical market . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-positioning-of-two-leader-magazines-in-the-women-s-a-and-news-magazines-periodical-market-


Research papers

The Italian woman in the 1980s

The research, which was carried out in different phases (qualitative/quantitative) and with a sophisticated methodology on a final sample of 3000 women, clearly highlighted the greatest variability of the universe of Italian women. A particularly...

Catalogue: Papers 1982: Social Research And Prediction
Authors: Arnaldo Aisa, Luisa Pogliana
June 15, 1982
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Citation

Aisa and Pogliana (1982a, June 15). The Italian woman in the 1980s. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-italian-woman-in-the-1980s


Research papers

The launch of the Harmony collection in Italy

This paper shows the possible application to certain publishing sectors of some Market Research methodologies already tested in the Marketing of consumer goods. In this particular case, the Market Research programme carried out before launching the...

Catalogue: Seminar 1981: Publishing in the 1980's
Authors: Guido Colonna, Arnaldo Aisa, Camillo Dagradi
June 15, 1981
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Citation

Colonna, Aisa and Dagradi (1981a, June 15). The launch of the Harmony collection in Italy. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-launch-of-the-harmony-collection-in-italy


Research papers

A sample drawn from a transient and/or briefly resident population, estimate of the universe and expansion of sampled results in a survey of users of the Ticino park

The area bordering the Ticino river, in Italy, has been recognized as a zone of particular naturalistic interest and, as such, placed under the protection of a special official body. Some years after the institution of the Park, the "Consorzio Parco...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Authors: Lucio Casaroli, C. De Rosa, M. Engel, G. Spinelli, Ferruccio Lusardi
Company: Demoskopea
May 1, 1981
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Citation

Casaroli, De Rosa, Engel, Spinelli and Lusardi (1981a, May 01). A sample drawn from a transient and/or briefly resident population, estimate of the universe and expansion of sampled results in a survey of users of the Ticino park. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/a-sample-drawn-from-a-transient-and-or-briefly-resident-population-estimate-of-the-universe-and-expansion-of-sampled-results-in-a-survey-of-users-of-the-ticino-park


Research papers

Ten years of media research and planning in Italy

This paper will review 10 years of media research in Italy and then proceed to state the situation of media planning techniques and the still unresolved problem areas, which are mainly the following:A. The target group;B. How to structure vehicle...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Vittorio M. Meroni
June 15, 1980
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Citation

Meroni , V. M. (1980a, June 15). Ten years of media research and planning in Italy. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/ten-years-of-media-research-and-planning-in-italy